Pinochi Ice Cream – New Market, Canada
Client
Pinochi Ice Cream - New Market, Canada
Date
July 2024 - Present
Services
Branding, Social Media Marketing & Management, Website Development, Photography
Scenario At Hand
In the heart of New Market, Canada, Pinochi Ice Cream had the perfect recipe for delicious treats, but they needed a more enticing way to showcase their brand and attract more customers. Although the franchise was loved by locals, its online presence did not fully capture the lively, colorful spirit of the shop or the irresistible appeal of its ice cream offerings. It was time for a digital makeover to match the flavors and experiences that made Pinochi so special.
Fun & Flavorful Brand Identity
We began by revamping Pinochi’s social media presence, aiming to reflect the vibrant and playful nature of the brand. Our team used a mix of engaging visuals and carefully crafted content to highlight what made Pinochi stand out—amazing ice cream, delightful flavors, and a welcoming atmosphere for families and friends. Each post told a story, from the joy of tasting a new scoop to the excitement of seasonal flavors, making Pinochi’s brand as inviting online as it was in person.
Capturing Moments with Delicious Photography
To truly bring Pinochi’s treats to life, we focused on professional photography that could capture the essence of every ice cream cone, sundae, and milkshake. Through a series of photoshoots, we showcased the textures, colors, and creamy goodness that made each treat unique. Our images were not just pictures of ice cream—they were experiences, tempting viewers to step into the shop and taste the fun for themselves.
Building a Sweet Connection
Creating the content of the social media platforms, we transformed Pinochi’s social media pages into a platform that would enable the followers to recall their memories, explore the new products of the company, and learn the details of the special events and promotions. The interesting content helped the customers feel more connected or ‘brought in’ to the brand, especially the local ones. The mission was not only to sell ice cream but to spread the joy Pinochi brought to New Market.
A Scoop of Success
The results were delightful with the newly established Pinochi Ice Cream, more visitors at the food point, greater Facebook followers, and a proportion of passionate customers who enjoyed discussing the franchise on their social media pages. It was not only an increase in awareness, but a community of people who raved over every new cup of ice cream and every new sundae. Hoping that this would inspire similar positive changes in its atmosphere, Pinochi emerged as the sweet moment’s place in New Market, Canada.
