Lighthouse Coaching
Client
Lighthouse Coaching
Date
October 2024 - Present
Website
Services
Branding, Social Media Management & Marketing, Photography, Videography, Website Revamp
Scenario At Hand
A Guiding Light in Relationship Healing
In the diverse, competitive, and expanding UAE market, LightHouse needs to become a recognized name in relationship and individual or personal coaching. We also decided to work with Evelyn – a certified therapist and coach with over ten years of experience – to help her create her brand image, share content on social media, and use paid advertising effectively. Evelyn’s methodology of relating with her clients was based on attachment science, making her the perfect candidate to work with people or couples who needed to grow and heal – together. Our job was to introduce Evelyn’s brand as the familiar face that the audience looks to when in need of relational change.
Building a Compassionate Brand Identity
As a relationship coach, Evelyn considered herself a gentle force with a desire to help others improve their dating and love life skills. So, the brand imagery that we developed was an embodiment of warmth, professionalism, and trust. It was the desire to make sure anyone coming across her page or content could feel the compassionate approach as soon as possible. The branding process started with creating a logo and visual representation that has meaning and is a reflection of Evelyn’s beliefs in coaching. Her new brand imagery introduced a soft pastel background and easily readable fonts as symbols of safety and closeness that, according to her, she tries to provide her clients with.
Engaging Social Media Content
With an empathetic touch, we designed Evelyn’s social media content to be informative and engaging. Each post was crafted to resonate with followers on a deeply personal level, covering topics that addressed common challenges in relationships and individual growth. We utilized video snippets, client testimonials, and mini-advice sessions to create relatable and valuable content. These posts were tailored to inspire her audience to take steps toward healthier connections, both within themselves and with their loved ones. Over time, Evelyn’s followers found her page not only a source of insight but a comforting space for self-reflection and guidance.
Targeted Paid Marketing for a Broader Reach
To expand Evelyn’s reach in the UAE, we implemented paid marketing campaigns focusing on specific demographics looking for relationship guidance. Each campaign was carefully structured to connect with those seeking support in relationship and personal development areas. Using targeted ads, we highlighted Evelyn’s expertise, her certifications, and her success stories, positioning her as a well-rounded, credible coach. This strategic paid promotion allowed Evelyn’s brand to reach audiences who might not have been aware of relationship coaching as a resource, thereby extending her impact and client base.
A Pathway to Deeper Connections
Evelyn’s approach to coaching, rooted in attachment science, distinguishes her from other relationship coaches. In every piece of content we created and every campaign we ran, we made sure to highlight her unique approach—guiding her clients toward building secure and fulfilling relationships. Evelyn’s voice, which she shared consistently through her branding and social media, echoed a message of hope and possibility. This commitment to fostering genuine relationships with her clients made her brand an authentic support system for anyone struggling with relational issues.
A Journey of Growth and Trust
After the new brand of Evelyn was introduced and the formation of our social media and marketing plans, LightHouse by Evelyn has quickly gained followers and attention from both individuals and couples in the UAE. People today no longer see her solely as the coach but as a guide throughout the process of searching for a healthier and better relationship. Evelyn’s brand represents her primary values, which are empathy and empowering people by rebuilding their trust in change and growth. Her relapse story here with us is one of transformation and breakthrough, and this is the power of a brand with a heart.
