In today’s fast-paced and highly competitive market, standing out isn’t just about having a great product or service it’s about how you position your brand in the minds of your customers. Strategic positioning is the secret sauce that transforms a business from “just another option” to “the only choice.” But what exactly is strategic positioning, and how does it help you establish...

It may seem like selling is just about the stuff you are trying to sell, but it is much more about the people. Whether you’re pitching a high-tech gadget or a simple bottle of water, the art of selling boils down to one golden rule: connect before you convince. Okay, let’s look at some examples which will make this conclusion clear: selling is not just about an exchange; it is...