When you’re exploring digital marketing, you might come across terms like “PPC” and “Facebook Ads” frequently. If you’ve ever wondered whether Facebook Ads fall under the umbrella of PPC (Pay-Per-Click) advertising, you’re not alone. Let’s break it down simply so you can better understand the relationship between the two and why Facebook Ads are indeed...

When it comes to digital marketing, businesses have a choice between two strategies: SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising. Both of them are effective marketing techniques that can bring traffic to your site, but they have their benefits and can be used for varying purposes from business to business. Which choice is better for your company, SEO or...

In the SEO industry, keywords are the elementary component for directing people to your website without using paid ads. They assist search engines in better understanding your content and even presenting it to the right consumers. However, some pitfalls come with using keywords, particularly when used excessively, a technique known as keyword stuffing. Well, how do you know you are...

You’ve probably seen the word “redirect” on websites before, but what does it really mean? And more importantly, do redirects hurt your website’s SEO (Search Engine Optimization)? In this blog, we’ll explain what redirects are, how they work, and whether or not they are bad for SEO. Don’t worry – we’ll keep things super simple, so even if you’re new to SEO, you can easily...

Outsourcing has become a key business strategy for both SMEs and multinational companies. It encompasses cost-saving, strategic planning, and expanding reach by delegating certain aspects of business operations. As businesses opt more and more for outsourcing different services, hiring a digital marketing agency to outsource marketing department has equally become...