With over 12 years of experience under her belt, Jacqueline Joseph is the marketing mastermind behind some of the most successful healthcare campaigns, blending creativity with data-driven insights.
Jacqueline Joseph, a marketing expert based in Mississauga, Ontario, has built her career on understanding how to connect brands with people. With over 12 years in the healthcare industry, she brings a wealth of experience in shaping brand identities and driving growth. Fluent in English and Urdu, Jacqueline blends cultural awareness with strategic thinking to deliver powerful marketing solutions. Her expertise spans across brand management, digital marketing, content strategy, and performance marketing. She’s worked with well-known brands in the healthcare sector, such as Valiant Clinic and Al-Futtaim Health, delivering measurable results through well-executed marketing plans. She co-founded Free Mind Marketing, where she helps businesses create meaningful connections with their audiences.
Professional Skills
For each business, we take a bespoke approach to developing change within the organisation, often with the common goal.
FRONTEND
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BACKEND
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Early Years
HJacqueline’s interest in marketing started from a simple curiosity about why people choose certain products over others. Growing up in a bilingual household, she learned how different messages resonate with different people, which sparked her passion for communication. This understanding guided her educational path, leading her to pursue an MBA with a focus on marketing. In her early roles, she gained hands-on experience in digital marketing and brand management, laying the foundation for her successful career. Her journey from being a curious learner to an accomplished professional is a testament to her hard work and dedication.
Career Guidelines
Jacqueline believes that people should be prepared to learn constantly and adapt. She began her career in digital marketing and quickly noticed one important rule – it is impossible to remain aloof. Her main message to marketers is to always start with identifying the audience as this is the foundation of all strategies. Her experiences in her own work have also been useful in discovering that creativity, in combination with analytics, works well in creating strong impacts. If one is just starting a job, she recommends taking on as many challenges and learning from each one as you can because growth occurs when the individual moves out of their comfort zone; if one is looking to switch, she recommends doing the same thing.
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