Shawarma Royale
Client
Shawarma Royale
Date
July 2024 - Present
Services
Branding, Social Media Marketing & Management, Website Development, Photography
Scenario At Hand
In the thriving suburbs around Newmarket, Ontario, a Shawarma Royale franchise was facing a challenge. Despite serving some of the most authentic shawarma, wraps, and falafel in the region, the restaurant was struggling to attract customers. The issue wasn’t the food—every bite was rich in flavor and tradition. Instead, the problem lay in their digital presence and local outreach. The restaurant’s social media pages were inactive, failing to showcase the tantalizing dishes or connect with the local community. Additionally, there were no high-quality photos to do justice to the vibrant, fresh cuisine they offered. With many dining options in the surrounding areas—Newmarket, Bradford, Aurora, and beyond—the restaurant needed a more effective way to engage with the diverse customer base and establish itself as the go-to spot for shawarma lovers.
The Digital Rescue
We stepped in with a comprehensive plan to revamp Shawarma Royale’s digital identity and elevate its presence across Newmarket and neighboring towns.
- Capturing the Essence Through Photography
We knew that for Shawarma Royale to stand out, the visual representation of its dishes had to be as mouth-watering as the taste. Our professional photography team brought the restaurant’s menu to life, capturing the freshness of the shawarma bowls, the crispness of the falafels, and the succulent flavors of the wraps. Every shot was crafted to reflect the authenticity and appeal of their cuisine, with an emphasis on vibrant colors and the artistry behind each dish. These images became central to the brand’s social media presence and were also used for in-store promotions, flyers, and online menus. - Social Media That Engages the Community
We took charge of the restaurant’s social media, transforming it into a vibrant digital hub that reflected the warm and inviting atmosphere of Shawarma Royale. With platforms like Instagram and Facebook, we shared the story behind the food—videos showcasing the preparation process, the passion of the chefs, and customer favorites. Regular content included behind-the-scenes looks at the kitchen, special promotions, customer spotlights, and interactive posts like polls or shawarma trivia. The content was crafted not only to attract shawarma enthusiasts but also to engage the broader communities around Newmarket, Bradford, Holland Landing, Aurora, and other nearby towns. - Targeting the Local Audience Through Geo-Focused Content Understanding the importance of local outreach, we tailored our content and marketing strategy to the areas within a 10-mile radius. We highlighted delivery options, special promotions, and community events that Shawarma Royale participated in across Newmarket and neighboring areas like King City and East Gwillimbury. This hyper-local approach made the franchise more accessible and top-of-mind for local customers searching for “shawarma near me” or “authentic Middle Eastern cuisine.”
- Creating Buzz With Social Media Campaigns
To amplify Shawarma Royale’s reach, we launched targeted social media campaigns focused on driving foot traffic and increasing online orders. We ran special promotions like “Wrap Wednesdays” and “Family Combo Deals,” using eye-catching visuals and engaging captions to draw attention. The campaigns were designed to encourage locals from Sharon, Temperanceville, Ballantrae, and beyond to drop by or order online. Additionally, we leveraged user-generated content by encouraging customers to share their dining experiences, creating a sense of community and trust around the brand.
A Digital Turnaround
The results spoke for themselves. Within a few months, Shawarma Royale experienced a significant boost in both in-store visits and online orders. Engagement on social media surged, with more followers joining the conversation, sharing posts, and leaving positive reviews. The restaurant’s once-quiet social media channels became buzzing platforms where the local community interacted and stayed informed about the latest offerings. The combination of professional photography, a geo-focused marketing strategy, and captivating social media content not only revitalized the Newmarket franchise but also helped solidify Shawarma Royale’s reputation as the go-to spot for authentic shawarma and Middle Eastern cuisine in the area. The digital transformation allowed the restaurant to connect with a diverse customer base and stand out in a competitive market, driving growth and local loyalty.
