Pliro-Aurora Solutions
Client
Pliro - Aurora Solutions
Date
November 2016 - November 2019
Services
Branding & Website
Scenario At Hand
Back in the day of unprecedented competitions in the healthcare environment, the revolutionary application was called Pliro, created by Aurora Solutions. Launched to address clinic’s day to day tasks and organizational challenges Pliro was a solution with potential to help overworked clinic employees. However, due to the lack of deserved attention, Pliro never became a rich and futuristic application, or at least in terms of design and looks. As it entered the crowded healthcare IT space, Pliro faced a significant challenge: how to differentiate oneself from hundreds of other similar businesses. The target consumers, which were medical professionals, had no time out of their busy schedules to discover a tool that would fit well into their work. The platform required a strong base for its marketing communication that could reach out to doctors, nurses, and clinic administrators.
The Strategy
To turn this story around, we crafted a comprehensive digital marketing plan focused on three key services: Branding , Social Media Launch , and Website Design & SEM . Our mission was to create a compelling presence that would captivate healthcare professionals and get them excited about Pliro.
Branding That Connects
We began by reimagining Pliro’s branding to speak directly to its audience. Instead of generic phrases, we focused on clear and relatable messaging. We highlighted how Pliro could save time, reduce stress, and streamline operations, all while enhancing patient care. Our goal was to make Pliro feel like a trusted partner in their busy lives.
An Engaging Social Media Launch
Our team created engaging posts for platforms like Facebook and LinkedIn, showcasing Pliro’s features and benefits in relatable terms. We shared stories, testimonials, and useful tips, making healthcare professionals feel like they were part of a community that understood their challenges and solutions.
Website Design & SEM for Maximum Impact
To ensure that potential users could easily find Pliro, we designed a sleek, user-friendly website that highlighted the platform’s strengths. With clear navigation and valuable resources, visitors could quickly understand how Pliro could help them. We also implemented Search Engine Marketing (SEM) strategies, ensuring that when healthcare professionals searched for clinic management solutions, Pliro was right at the top of their search results.
A Transformative Impact
Our efforts paid off in a big way. Pliro quickly transformed from an unnoticed solution to a celebrated name in healthcare technology. The website traffic surged by 200% within three months, catching the attention of busy medical professionals who had previously overlooked the platform. Conversations about Pliro flourished on social media, leading to a 45% increase in product inquiries. Healthcare providers started to connect with Pliro, eager to learn how it could simplify their work lives. Ultimately, this strategic launch resulted in a remarkable 30% growth in user acquisition as clinics and medical centers across Pakistan embraced the platform.
