Free Mind Marketing
Portfolio
Amber Clinics

MK Clinique

Client

MK Clinique - Dr. Usman Khan

Date

July 2023 - Present

Website

mkclinique.com

Services

Branding, Social Media Marketing & Management, Website Development, Photography

Scenario At Hand​

Dr. Usman, a highly skilled Laparoscopic and Bariatric surgeon based in Dubai, had earned the respect of his peers and the gratitude of his patients. Known for his precise hands and compassionate care, he is a master of his field, where he performs life-changing surgeries with minimal invasion. But despite his talent, his patient number wasn’t rising as expected. Dr. Usman remained in the shadows in Dubai’s competitive healthcare market, where clinics with flashy websites and celebrity doctors are constantly in the public eye. He had no digital presence—no website, no social media, no real way for potential patients to find him. His exceptional abilities were lost in the noise of the city.

Building a Digital Presence

Realizing that his business was limited to word of mouth, Dr. Usman felt the need for a strong online presence. That’s when we stepped in.

Brand Identity:
With our focus on establishing a brand identity for him as well as designing a logo to represent the brand as one that is trusted. We then designed a professional and responsive website for the audience where he could educate them about his specialization and share his success stories.

Content Creation:
The content created translated medical terms into meaningful language to promote his laparoscopic and bariatric surgery specialty. But we didn’t stop there. Our social media department created narratives and pictures that went straight to the heart, telling the story not just of the procedures but of Dr. Usman’s practice.

High Quality Photography:
High-quality photography recorded the technical aspects of his surgeries. At the same time, the ads told inspirational stories of his patients, making a link with those who are in search of a specialized surgeon on whom they could depend.

A Rising Star

The transformation was undeniable. Dr. Usman’s new digital presence brought him recognition and connected him with a wider audience. His website became a source of information for patients seeking laparoscopic and bariatric procedures, while social media platforms opened doors to conversations and inquiries. His patient load began to soar, and he was no longer just another surgeon in Dubai—he was a recognized expert in his field. Dr. Usman’s name, once hidden in the crowded medical domain, now stands out like the Burj Khalifa against the skyline, a symbol of excellence in laparoscopic and bariatric surgery.
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