M. Ashraf
Client
M. Ashraf
Date
March 2023 - June 2023
Services
Branding, Social Media Management & Marketing, Photography, Videography, Website Revamp
A Client’s Vision Reimagined
When M. Ashraf, a real estate professional in Canada, approached us with a clear goal to elevate his brand in a competitive market and draw in qualified leads for his real estate business. While he possessed valuable industry insights and a client-focused approach, his online presence lacked the cohesive branding, targeted outreach, and user experience required to resonate with a modern audience. Our team partnered with him to build a refreshed identity, a new digital home, and an advertising strategy designed to connect him with potential clients while emphasizing his unique expertise in Canadian real estate.
Crafting a Brand Symbol
Our journey with M. Ashraf began with designing a logo that represented his dedication and professionalism. We sought to create a brand symbol that would act as a hallmark of trust in a field where reputation is everything. The resulting logo captured not only his expertise but also a sense of warmth and dependability, using a modern yet understated design that evoked confidence in his services. This new identity not only stood out visually but also became a recognizable icon within his network, aligning perfectly with his mission to support clients through one of the most important decisions of their lives.
Building a High-Impact Landing Page
With the brand identity established, our next task was to create a landing page that would serve as a digital extension of M. Ashraf’s client-focused approach. We designed an intuitive, visually appealing landing page where potential clients could seamlessly access his services, view current listings, and get a taste of his unique knowledge of the Canadian real estate market. With every detail carefully planned—from simplified navigation to strategically placed call-to-action buttons—the landing page became more than just an online presence. It was a welcoming, informative space designed to guide users through the initial stages of their real estate journey.
Driving Engagement with Google Ads
In order to get better coverage within the website, we designed and launched Google Ads for clients who are searching for specific service providers in Canada. It integrated the ads suitably, where emphasis was placed on the specific keywords that caused concern about his services, the market, and the audience. The focus of the ads was reach and relevance to accomplish the goal of targeting people who may be interested in the leads. This campaign increased his followers but also brought a recognizable base of traffic to the newly created landing page. Before long, the Orbis web solutions got M. Ashraf to know that the assured interaction rate and click-through rate escalation did not only enhance web visibility but business growth as well.
A Story of Growth and Connection
In particular, our cooperation has led to obtaining quite comprehensible outcomes. M. Ashraf transitioned from a one-man real estate service to a reliable community entity. Different color schemes, fonts, and even micro-interactions with the logo, the landing page experience, and the Google Ads campaign were cohesive, and his clients received a clear pathway from the first online touchpoints to something meaningful. His firm had a good brand image or reputation accompanied by a well-defined online presence based on his market niche to ensure being well seen; with an increase in visibility, there is an equal increase in reputation, particularly for a professional known for reliable real estate services.
