Chaaye Khana

The first commitment made was developing an organizational social media strategy, which embodied Chaaye Khana’s essence. Formerly sedate zones for a café, we turned social media into lively environments where tea lovers could communicate. New entries focused on describing the fanciest and aromatic types of tea, tasty sweets, and a home-like atmosphere people loved. We immersed ourselves in interesting stories about the creation of various chai flavors and told the stories of our regular customers as well as dedicated employees who made the experience complete for every guest.

To bring the experience to life, we introduced professional photography that truly captured the essence of Chaaye Khana. High-quality images showcased the steaming cups of chai, inviting interior, and appetizing food offerings, creating a visual narrative that appealed to both the casual sipper and the dedicated chai connoisseur. The photos didn’t just show products; they told the story of an inviting space where friends gather, work gets done, and moments are cherished over a warm cup of tea.

To further expand the café’s reach, we launched targeted social media ad campaigns. Using platforms like Facebook and Instagram, we promoted key offerings such as “High-Tea Specials,” “Weekend Brunch,” and “Seasonal Chai Flavors.” The paid ads were optimized to appear in front of those who loved tea, café culture, and cozy spots for socializing. By focusing on local audiences and relevant interests, we drove more traffic to the café and significantly boosted engagement on social media.